In short, I fear Google is well on the way to becoming a different kind of company, and it worries me. This is not because I inherently love Google—it’s a profit-making entity, and its shareholders will always come before me. But I worry that it is increasingly trading away my trust for short-term benefits. Even worse, this course change indicates that companies’ self-interest in maintaining user trust may not be a match for the business pressures that drive them to become more intrusive.